Yoplait

Yoplait's "Man of Yogurt" campaign was designed to use the classic advertising technique of "intimidation" to make more Americans eat yogurt.

Creative Directors: Eric Baldwin, Karl Leiberman

Hunger

Art Director: Matthew Carroll

Director: Mark Romanek

Texture

Art Director: Matthew Carroll

Director: Mark Romanek

Satiety

Art Director: Matthew Carroll

Director: Mark Romanek

Delicate

Art Director: Matthew Caroll

Director: Mark Romanek